The Full Leaf Story
UI Redesign : Enhancing Value Through Design
Translating the Full Leaf mobile experience into a tranquil,
relaxing experience and providing our users a sense of trust in our tea.
Brief
Amplifying the Full Leaf Tea Advantage
Redesign the mobile web browsing and shopping experience of Full Leaf Tea Company. Amplifying the advantages of Full Leaf Tea Company’s offerings and diminishing the disadvantages through design.
Resolve the clinical and overcrowded shopping experience, create a relaxing and enjoyable mobile shopping experience and building a sense of trust through design for our customers.
Design Questions & Evaluation
What Makes Tea Desirable to Our Customers?
Why do our customers drink tea?
Health benefits
Nature origins
Replace coffee
Cultural & artistic
What are brand goals of the company?
High quality
Delightful experience
Healthy & Inspiring
What are advantages in the Full Leaf Tea product line?
Lower prices
Organic sourcing
Massive selection
Matcha bestseller
Large servings
What are the competitor offerings?
Higher prices
Designer packaging
Seasonal selection
Themed gifts
Petite servings
Interview, Research and Insights
A Design For Ladies
On average, 17 out of 20 users of Full Leaf Tea use a feminine name in public reviews.
In our interview, we found that ladies initiate the purchase of tea in households.
Essence insights:
Food safety worries
Confused drinkers
Brand attachment
Building trust
Feel good
Interview feedback with our customers:
“Quality”
“Feel good”
“Puts to sleep”
“No instruction on how to drink”
“Took a chance when ordering…”
Design Process Gallery
Brand wrapper
A new logo to go with new UI. Fun organic color swatches.
Before & After
Comparing the original and new mobile designs.
Package & Price
Simple packaging allows organic teas to be offered at lower prices, an understated and honest display that allows users to really look at the tea.
“I buy to feel good”
The aftertaste of purchasing tea. We amplify the experience by compliments and related tea readings.
New mobile UI
